Amber's current projects run the gamut of experimentation at the intersection of psychology, business and design. Specifically, she has recently conducted studies on innovative pricing strategies including “pay what you want“ pricing, socially responsible consumer behavior and direct-to-consumer media channels. In addition, Amber has active research in improving theme park guest flow, media distribution in the developing world and new forms of conducting market research. She holds Master's degrees in three areas: experimental psychology, city and regional planning and business administration. Amber divides her time between Disney Research labs in Boston and Los Angeles and can best be reached at amber@disneyresearch.com.